mBuy B.V.
mBuy is an independent media agency that helps brands reach the right audience through media strategy, planning and buying across digital, television, radio, outdoor and print.
Client
mBuy B.V.
Duration
14 weeks
Team
Rosa Knippenberg
Expertises
Web design & building / Photography
01 Challenge
mBuy needed a digital presence that better reflected its boutique identity: professional and confident, yet personal and approachable. Their services also needed to be presented more clearly to potential clients.
02 Approach
I created a calm and refined visual direction inspired by the warmth of hospitality. Soft blue tones connect the design to the mBuy office, while orange accents highlight key actions and guide visitors through the content.
03 Outcome
The result is a live WordPress website that gives mBuy a clearer and more cohesive digital presence. Its services are easier to understand, while the visual identity better reflects the agency's personal and boutique approach.
The presentation outlines the main design decisions
Brand photography
With the launch of the new website, I proposed a photoshoot to refresh mBuy's visual identity. These images are used across e-mails, marketing and many more places! I planned duo portraits of the owners in their office, alongside clean individual portraits of the team. Together, the images show mBuy as both approachable and professional.
