Behind the crime
For my Behaviour Design minor, I created an interactive portal inspired by Humankind and The Lucifer Effect. It explores how social influence, context and cognitive biases can shape human behaviour, even in extreme situations.
Minor
Behavioral design
Duration
10 weeks
Expertises
Behavioral Design & Illustration
01 Challenge
The challenge was to translate complex ideas from the books into an accessible experience. Instead of asking people to read and compare two books, I wanted to present the key insights in a way that was clear, engaging and easy to explore.
02 Approach
I focused on the shared idea that behaviour is shaped by context, social norms and environment. To make this theory easier to understand, I translated the key insights into concrete situations. Users can explore what happened and discover which psychological biases, social pressures and environmental factors influenced the people involved. Short texts, illustrations and interactions make the complex theory easier to follow. The characters initially appear without faces. Their faces are revealed only when users click on them, encouraging them to pause before judging and consider the context behind their actions.
03 Outcome
The result is an interactive portal that makes behavioural theory easier to understand. Through concrete examples, visual storytelling and interaction, it helps users reflect on the influences behind human behaviour and look beyond a person's actions.
Sketchnotes of the series Mind Field
I watched a full season of Mind Field to deepen my understanding of human behaviour. I turned the main insights into sketchnotes, which helped add more depth to the final product.
Behind the crime
This interactive portal was built in Figma to explore behavioural influences such as conformity, obedience and dehumanisation. By clicking on each character, users uncover their backstory and see how context can shape behaviour.
Workshop: understanding human behaviour
I created and delivered a workshop exploring how conformity, obedience and dehumanisation can influence human behaviour. The slides below show the structure of the workshop, interactive exercises and key insights.
